--- title: "Luna vs Lindy: Your Own AI Operator, Built for You" subtitle: "Lindy is an AI teammate you try and set up. Luna is an AI operator built for your business, with your character, your rules and your tools, managed for you." author: "Gary Henderson" published: 2026-10-06 category: "AI & Automation" tags: ["customizable ai assistant", "done for you ai assistant", "ai operator for business", "luna vs lindy", "lindy ai alternative"] read_time: 6 min url: "https://gary.club/blog/luna-vs-lindy" --- # Luna vs Lindy: Your Own AI Operator, Built for You *Lindy is an AI teammate you try and set up. Luna is an AI operator built for your business, with your character, your rules and your tools, managed for you.* > Comparing Luna and Lindy? Lindy is an AI teammate that plugs into your tools. Luna is an AI operator built around your business, with the name and voice you design, trained and managed for you. Lindy gives your team an AI teammate. Luna gives your business its own operator, designed by you, trained on your business and run with you. If you want the most configurable option and you want it built for you, that is Luna. ## What Lindy offers, in its own words - “Lindy is your AI teammate that plugs into your tools, learns how you work, and takes real work off your plate.” - “Gmail, Slack, Notion, HubSpot, and 1,000+ more. Supports MCP, so the world is your oyster.” - “Comes with 40+ skills: research, data analysis, decks, dashboards. Do something once, save it as skill, and your whole team gets it.” - “Try for free” Source: [https://www.lindy.ai/](https://www.lindy.ai/), fetched October 6, 2026. ## A teammate you set up, or an operator built for you On Lindy's page the teammate is Lindy, and you start by trying it yourself. With Luna you start with a design call. You design the character, Luna interviews you about your business, and we connect your systems, train her and manage her with you. Her work faces the people your business serves: the callers, the inbox, the meetings and everything promised in them. ## What you get with Luna An operator that is yours. You design her in a studio session. You name her, look at her portrait until it is right, listen to real voices reading your own script in any of 80 languages and pin the one that sounds like your business, and set what she would never say. The voice you pin is the voice that answers your phone, and the same character shows up on every channel. Trained on your business. Luna calls you for an interview about your business, and everything you tell her goes into the file your operator is built from. She is trained on your offers, your docs, your events and your way of talking to customers, and she keeps studying your business every day after launch. Your rules, in plain words. Tell her once who is noise in your inbox, who comes first and who not to chase, and she reads the rule back and sorts by it from then on. Tell her what you want after every meeting, such as agenda items for next time or tasks for the team. Show her a process once and she saves it as a playbook and follows your steps the next time. In your Slack she takes instructions only from the people you name. Your tools. Tell her what you use and she connects it: one sign-in for dozens of tools like Notion, Stripe and Canva, guided steps when a tool has no sign-in, your own mailbox, the Zapier and n8n automations you already built, and your GoHighLevel. When she works out a new connection, it joins the list for every business she works for. The trust level you set, job by job. Anything that would reach another person waits for you to press Approve. Your automations start switched off, then run with your approval each time, then on their own once you let them. In Slack she drafts every reply for your review until you let her post. You can let one teammate approve one kind of work for a while, such as vendor emails until Friday, and it switches off on its own. On ads, the spend ceiling is in the code, not in her judgement. One operator for the whole business. She answers your phone, knows who is calling and remembers every previous conversation with them. She clears the inbox so nothing sits unanswered overnight. She joins your meetings, answers in the meeting chat, takes the notes and sends the follow-ups. She leads a team of agents across five lanes: sales, marketing, community, customer service and executive assistance. Email, text, phone, Slack, meetings and comments all land in one memory, and you can ask what she remembers and tell her to forget it. Built and managed for you. We build her around your business, connect your systems, train her on your brand and manage her with you. She runs on a dedicated encrypted machine of her own, and every month she sends a receipt of what she did, counted from real records, including the messages she chose not to send and why. ## Side by side | | Lindy | Luna | | --- | --- | --- | | Who it is | Lindy, an AI teammate | Your own operator, named and voiced by you | | Getting started | Try for free | Design call, studio session, then built and managed with you | | Trained by | Learning how you work | An interview about your business, your offers and docs, then daily study | ## Why Luna is the best choice for your business Luna is built around your business from the first call: your character, your rules, your tools and your limits, on a dedicated machine of her own, with a monthly receipt of everything she did. You get the most configurable operator we know of without having to configure it alone. For the full side by side with AI sales agents, see [how Luna compares](/luna/compare), and read [what Luna will and will not do with your business](/luna/trust). ## Questions people ask How customizable is Luna? You design her name, face, voice, personality and language, set what she would never say, give her your rules in plain words, connect the tools you use and decide how far she goes on her own for each kind of work. Then we train her on your business and manage her with you. Who sets Luna up? We do, with you. A design call maps where she fits, a studio session designs her, Luna interviews you about your business, and then we connect your systems, load what she needs to know and manage her after launch. Can I see and change what Luna remembers? Yes. Ask her what she remembers and she shows you in plain words. Tell her to forget something and it is deleted for real, and she never picks it back up from old messages. How much does Luna cost? It depends on what your business needs her to do. Gary covers it on the design call, and there is nothing to pay to have that conversation. ## See if Luna fits If your week is full of follow-ups, customer questions, meeting notes or a community that needs looking after, [book a design call](https://cal.com/gary-henderson/luna-opportunity) and we will map where an operator fits in your business. You can also read more about [Luna](/luna).