About · Founder, Gary Club
Gary Henderson.
Twenty-five years of building businesses taught one lesson above the rest: time is the most valuable asset you own. Gary Club brings together ambitious people who want to build or rebuild a business around the life they actually want.
- years operating
- 25+
- client revenue Gary and his teams helped generate
- $1B+
Gary + Peyton
Building alongside
the community.
Gary founded DigitalMarketing.org and wrote The Clubhouse Creator, published by Hay House. Peyton leads Weekly ATX, their Austin media project.
Together, they’re bringing content, hospitality and their Weekly ATX community into Gary Club: a third home for people building their own next chapter. They’re testing ideas, creating offers, making content and putting Luna to work in their own business.
The goal is meaningful relationships, practical business progress and more of your life back.
Explore Weekly ATXA note from Gary
I’ve been building businesses for more than 25 years. Around 2009 my agency had a hotel chain paying me about $30,000 a month. At year end they owed me thousands and handed me an ultimatum. That was the day I decided to go find a different kind of business.
It took me a long time to understand what I was really looking for. It wasn’t more revenue. We’ve been the operators behind more than $1B in client revenue. What I wanted was my time back.
Time is the most valuable asset any of us own. You can always make more money. You can’t make more time. I don’t believe we were put on earth to work our lives away, and I don’t think you were either.
That’s what Gary Club is about: people who are serious about building something and just as serious about having a life outside of it. Peyton and I took ten years to figure out how to build together. Now she leads WeeklyATX, I lead Gary Club, and we collaborate on everything. We’re creating a third home in Austin for people building their own next chapter.
It’s also why we built Luna. I recently thought about hiring another person and decided to make Luna a stronger operator instead. We share what works in our own business, and where our judgment still matters.
Gary Club is a place to participate. Bring the idea, host the conversation, make the introduction. The people in the room help shape what it becomes.
You’re no better than me, and I’m no better than you. Bring your value, I’ll bring mine, and let’s build something that gives us our time back.
Stand tall. See further. Live free.
Gary Henderson
Founder, Gary Club
The problem we’re solving
More revenue isn’t much of a win if it buys you a life you don’t want.
You can love the work and still question the meetings, management, and obligations that keep growing around it.
In Gary Club, meaningful relationships, shared experiences and practical collaboration help us build differently. We talk about what still needs our judgment and what we’re learning. Luna is one way we carry the work, a separate business service with a human team behind it.
You can be serious about building a business and still have a life you enjoy.
The journey
Twenty-five years, one mission.
2000s
Custom Business Solutions
Digital pioneer
Started building online businesses when most people didn’t even have email. Learned every lesson the hard way so you don’t have to.
2010s
Interactivity Marketing / Interactivity Digital / DigitalMarketing.org
Scaling brands
Helped dozens of personal brands, coaches, and entrepreneurs scale past 7 figures with proven digital marketing systems.
2020s
Gary Club
Creating conversations
Wrote The Clubhouse Creator, published by Hay House. Brings experience in digital marketing, content and community to the work Gary and Peyton are building today.
Now
Gary Club
Your time back
Creating a third home in Austin for entrepreneurs, creators and builders, while putting Luna to work in the business and sharing what they learn.
Brands we’ve worked with
$1B+ in client revenue helped generate.
- Lewis Howes
- Gabby Bernstein
- Michael Hyatt & Co
- Suzanne Evans
- Lisa Sasevich
- Dr Axe
- Aromahead
- KnivesShipFree
- Peaches Boutique
- Charlestowne Hotels
- Ripley's Aquarium
- City of Chattanooga TN
- Mastin Kipp
- Jeff Walker
- Paul Gough
- Danny Iny
- Rob Moore
- Aromatics International
- Ali Brown
- Eben Pagan
- Health Coach Institute
- Eric Worre
- Ray Higdon
Gary Club
Find your people.
A private community for entrepreneurs, creators and builders. Start with a conversation about what you’re building.
Gary Club AustinLuna
Get your time back.
An operator our team builds and manages around your business, to get you customers and make the marketing.
Meet LunaYour next chapter
Start with a conversation.
Application is a 1:1 conversation. We’ll talk through what you’re building, what would make Gary Club meaningful for you, and what you’d bring. No form required.
Luna is the club’s AI operator and can help start the conversation.