Insights and field notes
Ideas, experiments, conversations and stories from the work we are doing together.
Learn the complete selfie video method system that's achieving 15-25% reply rates for local business outreach. This comprehensive guide covers the HRVC framework, proven scripts, equipment setup, and distribution strategies that help entrepreneurs close more deals using authentic smartphone videos instead of cold calls.
Choose Luna for a branded business operator, supplied skills, task-based models and human implementation. Compare that managed package with Viktor’s team coworker.
Keep supported model choice and custom connections while Luna’s team builds and manages your operator. Compare supplied business playbooks with an OpenClaw build.
Luna gives your business supplied playbooks, flexible AI models and a human team to build and manage the operation. Compare that package with ChatGPT Dots.
Choose Luna for ready business playbooks, task-based AI models and a human team that builds and manages your operator. Compare the full package with Grok Bot.
Doug Dvorak asked me what AI result in my own business surprised me most. Not the big ones. The small, boring, every single day ones. Here is the full argument I made on The Best Sellers Podcast, from what Luna actually costs compared to an SDR, to why I let a team of four developers go, to the moment the buying decision stops being human.
Comparing Luna and Sintra? Sintra offers a roster of role-based AI employees. Luna is one AI operator built for your business, with the name and voice you design, trained and managed for you.
Comparing Luna and 11x? 11x offers digital workers like Alice and Julian for sales teams. Luna is one AI operator built around your business, across five lanes, trained and managed for you.
Comparing Luna and Lindy? Lindy is an AI teammate that plugs into your tools. Luna is an AI operator built around your business, with the name and voice you design, trained and managed for you.
Comparing Luna and Alta? Alta gives you three agents for outbound, inbound and growth. Luna gives you one operator built around your business: your character, your rules, your tools, trained and managed for you.
I sat down with Jeff Borschowa on The Lighthouse Sessions and we ended up on the thing I have spent twelve years on, which is helping people with a big mission make money without feeling like they sold out. Membership math, why every podcast episode is its own launch, and why I fired my whole team and handed the work to Luna.
You rent attention on the platforms and you own the relationship somewhere else. That was the through line of my conversation on Get Down To Business, along with why most business owners do not post enough, why buying is emotional, and the divorce attorney comment that changed how I thought about my own business.
I went on Mark's show AI Marketing and the first question he asked was how I booked the show. The honest answer is that I did not. An agent named Luna did, and she does most of the rest of the work too. Here is how that came together, what broke along the way, and where I think marketing goes next.
