Luna · The operator from Gary Club

Meet Luna.

Get me customers. Make the marketing for me.

Time is your most valuable asset. Luna takes the work that eats it, so you can spend yours on what only you can do.

Grow your business with an operator built to find and follow up with prospects, and produce the social content, emails, funnels, and landing pages behind your offer. Our human team builds, connects, trains, and manages your custom SI operator around the work you need done.

We are the operators behind $1B+ in client revenue. We have led the strategy and built the automations behind it for years. Luna is what that evolves into. You still get the strategy. She does the implementation.

Call her: (512) 420-4121

That’s not a demo line. That’s her. She’ll pick up. Prefer texting? Text her on the same number and she’ll text right back.

Luna, Gary Club’s Super Intelligence Operator

Start with the work worth paying for

Two jobs. One growth workflow.

Bring us the offer you want to grow and the work you keep paying for or putting off. We build your operator around acquiring customers and producing the marketing that helps you reach them.

Get me customers

You need a way to turn the right people into paying customers.

Build an acquisition workflow around your offer: prospect research, outreach, lead qualification, booking, and follow-up through your connected tools.

What we check: Track qualified replies, attended calls, new customers, and acquisition cost where the data is available.

Make it for me

You know what you sell. Producing the marketing keeps falling back on you.

Social posts, email sequences, lead magnets, funnels, and landing pages. Start with the finished copy and assets, then implement in the tools agreed for your build.

What we check: Review the actual deliverable. Verify publication separately, then measure leads and sales from the campaign.

Start with one campaign and a useful deliverable. Agree what success means, use your existing tools, and keep improving from real results. Our human team handles the custom build and refinement; sending, publishing, and spending follow your agreed permissions. Results depend on your offer, audience, access, and execution.

The revenue engine

She’s not overhead. She’s a sales and marketing machine.

Picture your best closer. Now make them never sleep, never get busy, and never forget a single word a prospect said. That’s her.

Sales emails written for one person

Not blasts. Every email is written from what she knows about that one person. Their goals. Their last conversation. Where they hesitated. That's why hers get answered.

Podcast + partnership outreach

She pitches the shows, partners, and press that actually fit your story. In your voice. At a scale no human could keep up with. And she works the thread until it's a yes.

Upsells at the perfect moment

She knows who's ready before they say it. The member who mentioned repricing last month gets the coaching offer the day a spot opens. That's not luck. That's memory.

Calls that clear objections

A warm lead goes quiet after “let me think about it”? She calls back, names the real hesitation out loud, answers it live, and walks them straight to booked.

The text that closes

“That spot you wanted is still open. Last one this month.” The nudge at the exact moment they were about to forget. That's revenue that would have quietly walked away.

Client success, handled

Every customer gets onboarded, checked on, and kept winning. Day 1. Day 3. Day 7. And every week after. Nobody falls through the cracks. Ever.

Renewals, worked early

She knows whose renewal is coming before they remember it themselves. She reminds them what they got, shows them what's next, and makes staying the easy choice.

Cancellations, saved

When someone goes to leave, she hears the real reason, fixes what's fixable, and saves the ones worth saving. The rest leave happy instead of angry.

…and support is just included

The tickets. The welcomes. The meeting notes. The community answers. All the ops work that eats a team's whole week? She does that too. Between sales calls.

One operator. Five lanes. Every seat.

Luna leads a team of agents, one lane per function of the business. These are the seats they cover:

Sales

  • Outbound SDR
  • Upsell rep
  • Renewal manager
  • Objection closer

Marketing

  • Newsletter writer
  • Podcast booker
  • Outreach writer
  • Paid media buyer

Community

  • Community manager
  • Member matchmaker
  • Welcome host

Customer service

  • Support rep
  • Client success manager
  • Cancellation handler
  • Receptionist

Executive assistant

  • Meeting note taker
  • Morning briefer
  • Follow-up chaser
  • Inbox manager
  • Researcher

And here’s the part that breaks people’s brains: nobody tells her to do any of this.

You don’t prompt her. You don’t hand her a to-do list. She watches the business the way an owner does. She sees the gap. She moves.

Calendar looking light?

She’s already reaching out to warm leads and getting calls booked before you’ve even noticed the empty week.

Sales need a push?

She launches the campaign herself. The emails. The texts. The offers. Aimed at the exact people she knows are ready.

A spot going unsold?

She remembers which three people wanted exactly that, and they’ve already heard from her.

She gets your business in a way nobody you’ve ever hired does.

Because she never forgets. The objection from March. The budget comment from April. The exact words every customer used about what they want. A human seller’s memory tops out at a few dozen relationships. Hers holds every customer you have. In perfect detail. Forever. That’s not a better salesperson. That’s a different species of teammate.

IWhere she came from

We couldn’t be everywhere. Our members were.

Gary Club brings together ambitious people building or rebuilding around the life they want. Members arrive with different schedules, questions, and projects. We wanted to welcome them well and keep useful conversations moving.

You know this life. The DMs you answer at breakfast. The new customer nobody welcomed. The meeting you walked into cold. The follow up you swore you’d send. Every hour you spend on that work is an hour you don’t spend on the thing that actually grows the business. We lived it too.

We wanted more capability. Without more to manage.

IIOne brain. One memory. One Luna.

So we built her. Then we handed her the keys.

Not another tool. A team member. Luna has one personality, one voice, and one memory. She shows up everywhere our business does. The Luna answering your DM is the same Luna who picks up the phone. The same Luna sitting in the Zoom. The same Luna writing your weekly email.

Every conversation lands in that one memory, whichever way it arrives: email, text, a phone call, Slack, a meeting or a comment. Before she answers anywhere she reads all of it, so a conversation started by email carries on by text without anyone repeating themselves, and something left open on one channel gets finished on the next. What was said in private never shows up in a public reply. You can review and update what she knows. Gary’s private Luna also keeps a shared project workspace: preferences, responsibilities, draft artifacts and saved read routines he can review and revoke.

Luna taking notes in a bright creative studio

And you can reach inside it

Her brain has a door. You hold the key.

Everything she knows is reachable from Claude, right from your laptop. Ask her brain who someone is, what was actually said in a meeting, or what the pipeline looks like. Then write back to it: a fact you picked up on a call goes in from your side, and every surface she runs has it the next time she speaks to that person. Not an export. Not a copy that goes stale. The live brain, one-way or two-way, decided per person.

IIIThe takeover

She took the night shift. Then she took the day shift too.

Luna works across Gary Club. She leads a team of agents across five lanes: sales, marketing, community, customer service, and executive assistance. Here is the work she handles today:

Community

Every question, answered

Members ask anything, any hour. She answers in seconds, in her own voice. And she knows exactly who she's talking to.

Community

Every new member, welcomed

Personal welcome, day-1, day-3, and day-7 check-ins. Nobody joins and hears silence. Ever.

Executive assistant

Just message her

Your portal opens on one question: what would you like her to help with today? Ask the way you would ask an assistant and she does the work: reads your CRM, searches the live web and reads the pages it finds, makes images, drafts, updates records, and shows you each step as it happens. Tell her what you use and she connects it herself: one sign-in click for dozens of tools like Beehiiv, Notion, Stripe and Canva, a guided key with the exact steps when a tool has no sign-in, even your own mailbox by address and password. Drop in a file or a screenshot and she reads it; send a voice note and she listens. Talk instead of type, pick the AI model for each chat, and keep chats in folders just by asking. Anything that would reach another person waits for you to press Approve, and anything she cannot do yet is filed with our team for you. Away from your desk? Link your iPhone once and text her the same requests; the answer comes back as a text, and anything that needs your OK arrives as a text you approve.

Sales

The phone, covered

She answers the line, knows who's calling, and remembers every previous conversation with them.

Executive assistant

Every meeting, attended

She joins the Zooms on the calendar, or any call you send her the link to. She sees who's in the room, reads the shared screen, answers in the meeting chat when you talk to her, takes notes, and sends the follow-ups.

Marketing

The weekly email, personal

Not a blast. She writes each member's email personally: their week, their wins, their next moves.

Customer service

Support, handled

She investigates tickets, fixes the routine ones herself, and hands the sensitive ones to a human with a full write-up.

Executive assistant

The inbox, read before you get to it

She has her own mailbox and reads ours. She answers what she can, flags what needs a human, and nothing sits unanswered overnight. Tell her once who is noise, who comes first and who not to chase, and she reads the rule back and sorts by it from then on. Every operator gets its own email address the moment you name it, or the first time you ask it to send one, and you can change it later without losing mail sent to the old one.

Executive assistant

Memory you can see

Ask her what she remembers about you and she shows you, in plain words. Tell her to forget something, or everything, and it is gone for real, not just hidden, and she never picks it back up from old messages. Owners can do the same for their own contacts. She only ever does this in a private chat with the person it is about, or with the owner.

Executive assistant

Long work, as a document

Research, plans and step-by-step workflows do not arrive as a wall of email. She writes them into a Google Doc in your own Drive and sends a short note with the link, or, when she has a mailbox on your own domain, attaches a Word file instead. Sign in to Google once from the assistant. She can only see and change the documents she created, nothing else in your Drive, and shares them only with your team.

Executive assistant

Give your team a key, for a while

Tell her in plain words, like “let Jordan approve our vendor emails until Friday,” and she reads it back to you exactly. Once you approve it, Jordan can send what she drafts for him to the people you named, until the day you picked. She tells you the first time he uses it, and it switches off on its own. Change your mind and it ends the moment you say so. Your team sees your calendar as free and busy times unless you give them more.

Marketing

The ads, actually run

A desk of specialists reads the account every few hours: creative, copy, audience, placement, landing page, attribution, policy. She finds the money going to the wrong place and the ground nobody is standing on yet, sizes each one in leads, and either makes the change herself or hands you the exact edit with the screen already open. Where a slice is cheap and starved she will build it its own ad set beside the proven one, carrying every exclusion across, switched off until you approve it. Then she checks whether it worked. Tell her what you want done in your own words, “this ad is burning money” or “push the winner,” and she works out the exact change, asks you once with the numbers, and makes it only after you say yes. She tests new creative the honest way, one paused ad set per challenger against the ad that already works, warms up the audience with the posts you already made, tags everything the way you already tag, and with your analytics connected reads what the site recorded under each ad beside what Meta claimed. Once your Instagram warm-up is running she manages it on her own every hour: each new Reel you post joins it, the ones that stop earning views are swapped out, and budget moves toward the audience that is responding without the daily total ever changing. Ask what any stretch of dates cost and brought in, in your own words, and she reads exactly those days off the account and adds them up for you, whether you ask on the desk, by text or in Slack. The spend ceiling is in the code, not in her judgement.

Marketing

The landing page gets a proper look

Ask her to improve a website, or open your connected ads desk and she checks the pages those ads lead to. She inspects the mobile and desktop journey, checks the promise against the ad, and brings back specific copy and page changes with the evidence behind them. A separate review checks her conclusions before the audit is marked ready. With access to your site’s editing tools, she can prepare the changes for you to review and publish through the supported workflow. She tells you what is measured, what is a hypothesis and what still needs testing.

Every lane

What she says she’ll do, gets done

Every time she tells someone she will do something, it becomes tracked work. She does it, checks the live result, and tells them it’s done. If something only you or your team can give is holding it up, she says exactly what and asks once. Nothing she promised quietly disappears, and the morning note shows anything she still owes.

Sales

Your CRM, kept current

She works inside your GoHighLevel on your own key: finds the contact, reads the notes and the last conversation, adds the note and moves the deal. When a date or a link changes, she updates your email templates and custom values, changing only what is out of date. Want to see every edit first? Say so and nothing is saved until you approve the wording. She keeps a copy of what was there, and she will not overwrite anything your team changed in the meantime. Workflows, forms and funnel pages stay with your team in GoHighLevel.

IVThis is the part that changes everything

Then she started doing things nobody asked her to do.

Tools wait for instructions. Operators don’t. Luna sees what needs to happen and she does it. She reaches out first. These are the kinds of messages she sends on her own, every single week:

The save: she noticed 44 days of silence

Luna · Tue 10:12 AM

Hey Marcus, I noticed you haven’t been around in a while, and I didn’t want you missing what’s been happening. Two things this month I genuinely think you’d love. Want me to catch you up?

Marcus

wow, wasn’t expecting this. yeah, what did I miss?

Nobody told her to send this. She watches engagement on her own and reaches out before a quiet member becomes a cancelled one.

The offer: she remembered what Sarah wanted

Luna · Thu 2:14 PM

Sarah, a 1:1 coaching spot just opened up on pricing strategy. You told me last month you were rethinking how you price your program. This one’s a fit. Want me to hold it for you?

Sarah

YES. wait, how did you remember that? book it

She matches what your business sells to what your people told her they want. Then she helps surface a relevant offer within the outreach rules you set. You decide what belongs in the conversation.

The intro: she plays matchmaker

Luna · Mon 3:13 PM

Alex, meet Jordan. You’re both building agencies, you’re both wrestling with hiring your first closer, and you’re two time zones apart. You should know each other. I’ll leave you two to it.

Jordan

this is the best feature of this community, hands down

She knows what everyone’s working on, so she connects the people who should meet. Useful introductions help relationships grow. You still shape the community and the experience people have in it.

The brief: 30 minutes before every meeting

Your 12:00 with someone new

  1. 1Dana runs a design studio for small agencies, from $1,800 a month. Sold her first company in 2019. (her site, her LinkedIn)
  2. 2She launched a podcast this month and is taking guests. Offer to be one.
  3. 3Ana introduced you on Tuesday. Dana wants to compare notes on finding clients.

Someone new gets researched first: their website, their profiles, what they have been up to, every fact with its source. A regular check-in gets where things stand and what is still owed, no bio. Then she joins the call, takes the notes, and sends the follow-ups.

VShe stopped handing the work back

Then she grew hands. Now she just finishes it.

Luna can carry connected work beyond the draft: use a browser, place a call, or update a tool your business runs on. Your setup determines what she can do. Review steps keep you involved where a decision needs your judgment, and our human team helps build and refine the workflows around that.

She uses a real browser

Not a search box. An actual browser she drives: opens the page, reads it the way you would, fills the form, clicks through, grabs the screenshot. She can hand you a live window and let you watch her work.

She makes the call you were dreading

Not the call she answers. The one she places. She rings the business, waits out the hold music, asks your question, and comes back with the answer in writing. She says she is an AI the second anyone asks.

She reads your whole team's sales calls

Every closer keeps their own Fathom account, because a Fathom key only ever reaches its owner's recordings. She reads all of them and puts them in one place. A call two of your people were both on is one call, not two. What somebody promised on it stops being a thing nobody wrote down.

She uses the automations you already built

Your Zaps and your n8n workflows, both ways. She can start them, and they can hand her work. You wired all of that up already, so there is nothing to integrate: one connection and she can act inside tools nobody has ever asked us about. With n8n she reads it properly too, so she can tell you which of your workflows have been quietly failing.

She does the homework after the call

Tell her once what you want after every meeting: agenda items for next time, tasks for the team with who owns each. She does it for every call she sits in on and sends it to you with the notes. Anything addressed to someone else waits for your approval. She also remembers everyone from those calls, and from the notes you forward her, so she can tell you who someone is and what you still owe them.

She finishes it in your tools

Books the meeting. Opens the ticket. Updates the contact. Logs what was agreed and files the follow-up with a date on it. The action itself, not a reminder that you should go and take it.

And she still stops for a human on anything with money attached.

More ways to put Luna to work

Connect Luna to 1,600+ apps.

Your inbox. Your CRM. Your calendar. The tools your team already uses. Give Luna access to the right accounts and put her to work across sales, marketing, community, customer service and executive assistance.

Find the right app

Browse the full directory by category or search for what you want to do.

Start with one useful job

Prepare a pipeline review, a daily brief or a summary of customer questions using supported tools.

Stay in control

Connect your own account. Review actions that send or change data before they run.

Search all 1,664 available apps and connectors by name, category or what you want to do. Connect your account to explore the supported tools. Existing dedicated connections remain available.

1,664 matching apps

Google Workspace (Gmail, Calendar, Drive)
Connect in the portal
Facebook
Connect in the portal

Facebook is a social media and advertising platform used by individuals and businesses to connect, share content, and promote products or services. Only supports Facebook Pages, not Facebook Personal accounts.

Instagram
Connect in the portal

Instagram is a social media platform for sharing photos, videos, and stories. Only supports Instagram Business and Creator accounts, not Instagram Personal accounts.

LinkedIn
Connect in the portal

LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to connect, share content, and discover business opportunities

GoHighLevel
One-click sign-in
HubSpot
Guided key

HubSpot is an inbound marketing, sales, and customer service platform integrating CRM, email automation, and analytics to facilitate lead nurturing and seamless customer experiences

Stripe
One-click sign-in

Stripe offers online payment infrastructure, fraud prevention, and APIs enabling businesses to accept and manage payments globally

Calendly
One-click sign-in

Calendly is an appointment scheduling tool that automates meeting invitations, availability checks, and reminders, helping individuals and teams avoid email back-and-forth

Zoom
Connect in the portal

Zoom is a video conferencing and online meeting platform featuring breakout rooms, screen sharing, and integrations with various enterprise tools

Slack
Guided key

Slack is a channel-based messaging platform. With Slack, people can work together more effectively, connect all their software tools and services, and find the information they need to do their best work - all within a secure, enterprise-grade environment.

Notion
One-click sign-in

Notion centralizes notes, docs, wikis, and tasks in a unified workspace, letting teams build custom workflows for collaboration and knowledge management

Zapier (thousands of apps)
One-click sign-in
Beehiiv
One-click sign-in

Beehiiv is a newsletter platform for managing publications, subscribers, posts, automations, audience engagement, and monetization.

Canva
One-click sign-in

Canva offers a drag-and-drop design suite for creating social media graphics, presentations, and marketing materials with prebuilt templates and a vast element library

TikTok
Connect in the portal

TikTok short-form video platform + creation tools + social sharing

YouTube
Connect in the portal

YouTube is a video-sharing platform with user-generated content, live streaming, and monetization opportunities, widely used for marketing, education, and entertainment

Meta Ads
Connect in the portal

Create, edit and get insights from ads across Meta technologies, including Facebook, Instagram, Messenger, WhatsApp and more.

Kit (ConvertKit)
One-click sign-in

Kit is a platform that allows creators to automate tasks and developers to build apps for the Kit App Store.

Airtable
One-click sign-in

Airtable merges spreadsheet functionality with database power, enabling teams to organize projects, track tasks, and collaborate through customizable views, automation, and integrations for data management

monday.com
One-click sign-in

monday.com is a customizable work management platform for project planning, collaboration, and automation, supporting agile, sales, marketing, and more

ClickUp
One-click sign-in

ClickUp unifies tasks, docs, goals, and chat in a single platform, allowing teams to plan, organize, and collaborate across projects with customizable workflows

PayPal
One-click sign-in

Online payment system that allows money transfers and serves as an electronic alternative to traditional payment methods

Square
One-click sign-in

Square provides payment processing, POS systems, invoicing, and e-commerce tools, enabling sellers to accept card payments and manage their business

Dropbox
One-click sign-in

Dropbox is a cloud storage service offering file syncing, sharing, and collaboration across devices with version control and robust integrations

Explore integrations

Available integrations depend on the app’s supported tools, your account permissions and provider plan. Connect each account before Luna can use its private data. We build deeper workflows as your tools are connected.

VIThe part no employee can match

The Luna you meet today is the least capable she’ll ever be.

Luna compounds. She’s on a training schedule that never ends:

Every 30 minutes

she studies

New docs, announcements, resolved tickets, member questions. All folded into her knowledge on a loop that never stops.

Every day

her voice catches up

Everything text-Luna learned yesterday, phone-Luna and meeting-Luna know today. One brain, synced everywhere.

Every week

she reviews her own game film

She re-reads her own conversations, spots what she could have done better, and rewrites her own coaching notes.

Every month

she gains new abilities

We keep adding capabilities that take work off your plate. Your operator uses the tools and permissions connected to your business.

Luna responding to a message from a cozy lounge in the evening

These are notes she wrote to herself.

Nobody edits these. After reviewing her own conversations, Luna maintains her own coaching notes and applies them to every channel she works.

  • Open with one confident line. Skip the filler.
  • When someone sounds frustrated, acknowledge it before solving it.
  • If I don’t know, say so. Then log it and learn it.
  • Match their energy. Excited gets excited. Stressed gets calm.
  • Never let a promise made in a meeting disappear. Track it. Chase it.

Latest updates first

Still learning. More time back for you.

Selected milestones from Luna’s work in Gary Club, the Austin network and custom operators. Each one takes another task off someone’s plate. Available tools depend on the operator’s setup and permissions.

Reviewed

  1. OctoberLearned to curate your Gary Club daily read · Home’s private While you were out briefing connects authorized room conversations, real club news, sourced outside updates and upcoming gatherings. Her picks draw on membership, shared memory and member activity, with direct links back to the club; when her connection is unavailable, Home shows clearly labeled recent highlights
  2. OctoberLearned to keep clients in the work · the private Luna portal opens on a shared work recap and Assistant. New Assistant work keeps its original chat, notes and decisions; agent activity updates its lane and delivery reports retain evidence. Owners approve or decline the exact plan, teams steer work, request Gary’s help and accept results, and eligible weekly reviews prepare ideas from their goals and work. Live replies and handoffs use supported operator connections and existing action permissions
  3. OctoberLearned to prepare branded ad tests · connected ads clients can draft angles and copy, generate images through configured fal.ai or OpenRouter connections, review each creative and prepare a verified paused Meta test. Recurring reviews keep local schedules and run receipts; Google Ads reads and Stripe payment evidence use the client’s own connections when configured
  4. OctoberLearned to turn source material into finished marketing · Gary’s private Luna can keep an original transcript, make checked social posts, email sequences, guides, landing page copy and SOPs, and compare reported campaign results. Her workspace also exposes memory evidence, version history and owner corrections; publishing still uses the existing connected tools and permissions
  5. OctoberBrought Gary Club help into text · verified members can use Luna’s member DM brain by text, linked clients reach their own operator, and event registrants can ask about their own events and request reminders; public conversations welcome questions about Gary Club, membership, eligible events and Luna
  6. OctoberLearned to connect more of your apps · owners can explore 1,600+ apps including Gmail, Slack, Notion, HubSpot, Salesforce and Shopify in a searchable integration directory, connect their own accounts and start with guided workflows across her five lanes; supported reads use the connected account, and actions that send or change data wait for review of the exact details
  7. OctoberLearned to keep her word · every time an operator tells someone she will do something, it becomes tracked work: she does it, checks the live result, and tells them it is done; when something only the owner or their team can give is holding it up, she names exactly what and asks once, and the daily open-items note shows what she still owes; a batch of emails the owner asked for is one line, never one approval per email
  8. OctoberLearned to prepare checked work when things change · Gary’s private Luna can wake saved read routines from watched changes, retain dated decisions and project history, and check specified results against source records or artifacts. Five customer Assistants gained scheduled read preparation through their existing owner approvals, with revocation and pause controls
  9. OctoberLearned to keep a shared project workspace · Gary’s private Luna keeps projects, preferences, responsibilities and draft artifacts together across owner conversations; he can review changes, approve saved read routines, revoke them and see which sources are connected. Seven customer operators also gained private local project and preference records
  10. OctoberLearned to keep ongoing work in context · Gary’s private Luna connects questions with goals, decisions, people and unfinished work across her records, keeps a cited working view between conversations, and prepares useful next steps; private email, chat, the central operator and owner-only voice recall share that context
  11. OctoberLearned to carry client operator updates through · Gary's central Luna can apply routine instructions and knowledge changes to registered client operators, test their live answers and keep a completion receipt; ongoing client email threads can hand her the relevant maintenance work without giving clients access to another business's operator
  12. OctoberCame with her own browser · a real browser is now included with every operator: she opens sites with no API, reads them as a person would, fills forms and can show you a live window while she works, with nothing for you to sign up for; a business that uses it heavily can move it onto its own account and she switches over by herself
  13. OctoberLearned to listen to voice notes · send an operator a voice memo by text, in Slack, by email or in the portal and she hears it and answers what you said, the same as if you had typed it
  14. OctoberLearned how each of your people likes to be told things · when someone on your team gets lost in a message, a question back, a misread ask, too many emails at once, the operator notices, and from then on writes to that person the way they read best: plainer words, one ask at a time, the number that matters first; each person gets their own way, learned from what they actually said, in everything the operator writes to them
  15. OctoberLearned to read the pages she finds, and to make images · ask an operator anything and she searches the web, opens the pages that answer it, reads them in full, X included, and answers with the source; ask for a graphic, a mockup or an illustration and she makes the image right in the conversation
  16. OctoberLearned to change the ad account when you ask · tell her in your own words what you want done with the ads, like “this one is burning money, kill it” or “push the winner”; she works out the exact change, asks you once with the numbers, makes it only after you say yes, and confirms it on the account; budget moves stay inside the same per-change limits, and targeting is never changed this way
  17. OctoberLearned to claim her own email address · name an operator and it has its own email address that moment; ask it to send an email before it has one and it sets the address up, tells you what it is and sends; the address can be changed later and mail sent to the old one still arrives
  18. OctoberLearned to hand over long work as a document · research write-ups, plans and workflows arrive as a Google Doc in the owner's own Drive, or as a Word file attached from a mailbox on the owner's own domain, with a short note instead of a wall of email; she can only see and change the documents she created, and shares them only with the owner's team
  19. OctoberLearned to show what she remembers, and to forget on request · anyone can ask what she knows about them and see it plainly; say forget, and it is deleted for real and never re-learned from old conversations; owners can do the same for their own contacts
  20. OctoberLearned to hand out time-boxed permissions · the owner tells their operator in plain words that one person on the team may approve one kind of work for a while, such as emails to named vendors until Friday; she reads it back, it starts only once the owner approves it, it never covers more than the owner could approve themselves, the owner hears the first time it is used, and it ends on its own or the moment they take it back
  21. OctoberLearned to carry one conversation across every channel · everything said with someone by email, text, phone, Slack, the portal, a meeting or a comment lands in one memory on that operator's own server, and she reads all of it before she answers anywhere, so a conversation started in one place carries on wherever the person turns up next, anything left open gets finished there, and what was said in private never surfaces in a public reply
  22. OctoberLearned to answer in the meeting chat · talk to her during a call, out loud or in the chat, and she answers in the chat within seconds; anyone on the call can ask what was said or what she is doing, while anything that needs the owner's records, or is meant only for them, is looked up by the full operator and sent to the owner privately instead of to the room
  23. OctoberLearned to join a call from its link · send her the link of a call you are already on, in the assistant, by email or by text, and she joins within a minute and takes the notes exactly as if she had been invited
  24. OctoberLearned to answer for any dates · ask what the ads spent and brought in for any stretch of days, in your own words, from Sept 27 to Oct 1 to the last three days, and she reads exactly those days off the account and adds them up for you; the same answer comes on the ads desk, in the assistant, by text, in Slack or from Claude
  25. OctoberLearned to update a client's GoHighLevel emails · when a date or a link changes she updates the client's GoHighLevel email templates and custom values, changing only what is out of date (or holds every edit for approval when the client asks), keeps a copy of what was there, and will not overwrite anything the team changed in the meantime; workflows, forms and funnel pages stay with the client's team
  26. OctoberLearned to interview a new client · calls a new client from their studio to learn the business in their own words, its customers, its offers and what a win looks like in ninety days, and turns the conversation into the file their operator is built from; every real call is reviewed afterwards so the next one is better
  27. OctoberLearned to take instructions by text · a client links their iPhone once from the portal and then texts their operator the way they would message the assistant; it does the work on their own server and texts back the answer, and anything that would reach another person comes back as a text they approve first
  28. OctoberLearned to research the people you are about to meet · half an hour before a call with someone new she reads their website, finds them on LinkedIn, X and the rest, and sends a brief on who they are, what their company does, what they have been doing lately and what to ask, every fact with its source; for a regular check-in with someone you already work with she skips the bio and sends where things stand and what is still owed
  29. OctoberLearned to take your inbox rules in conversation · tell her once in chat which senders are noise, who comes first, who not to chase and how long before someone counts as gone quiet; she reads the rule back, keeps it, and sorts your mail by it from then on, and nobody else can change it
  30. SeptemberLearned to work in your team's Slack · joins the channels you invite it to under its own name, answers questions and people who address it, stays in the threads it joins, takes instructions only from the people you name, treats any channel with outside guests as public, and posts its replies straight away unless you ask it to hold them for your review; message it directly and it works like the assistant, doing the job with your connected tools and holding anything outbound until you say yes, in your own words, and you change any channel's rules just by telling it
  31. SeptemberLearned to run an audience warm-up on her own · plays a client's own Reels as video ads to cold, warm and hot Instagram audiences, adds each new Reel as it is posted, swaps out the ones that stop earning views and leans the budget toward the audience that responds, checking every hour and never changing the daily total
  32. SeptemberLearned to inspect the page behind the ad · audits real mobile and desktop landing-page journeys from the ads desk or assistant chat, drafts specific improvements, and checks the report against captured evidence before marking it ready; implementation uses the client’s connected editing tools and existing approval workflow
  33. SeptemberLearned to work from your own address · runs a mailbox on your own domain alongside her own, replies from whichever one the conversation started in, and checks who really sent each message before she acts on it
  34. SeptemberLearned to do it your way once you show her · teach the assistant a process once and she saves it as a playbook, recognises the request next time and follows your steps; every morning she also reviews her own conversations, learns from what went badly and flags what she still cannot do to the team that builds her
  35. SeptemberLearned from every connection she makes · when she works out how to connect a tool, the way in, the documentation and what worked are shared with every operator (never a key), so the next business is connected in one press; the directory of tools she can work in grows every week
  36. SeptemberLearned to set up her own tools with you · tell the assistant what you use and she researches the way in and connects it: one sign-in click for dozens of tools such as Beehiiv, Notion, Stripe, Canva, Calendly and Zapier, or a guided key card with the exact steps when a tool has no sign-in, checked before it is kept; that includes your own mailbox by address and password, and a live web browser on your own Browserbase account
  37. SeptemberLearned to take instructions like an assistant · clients message their operator in the portal and it does the work, streaming each step; anything that would reach another person waits for their Approve, and what it cannot do yet is filed with our team automatically
  38. SeptemberLearned to connect new tools from a conversation · paste a tool's address, a key or a sign-in and the operator connects it: MCP servers, sign-in based services and plain web APIs, with keys kept on the client's own server and any change to another service held for approval
  39. SeptemberLearned to read what you hand it and to listen · files, PDFs, spreadsheets and screenshots dropped into the conversation are read; requests can be dictated or spoken hands-free, and replies read aloud in the operator's own approved voice
  40. SeptemberLearned to test new creative properly · connected ads clients can put challengers up against the ad that already works: each challenger gets its own paused ad set with its own small budget, carrying the proven audience and every exclusion, inside the existing campaign or in a new one, named and tagged the way the client already names and tags
  41. SeptemberLearned to warm up an audience with the client's own posts · reads the posts a client already published, ranks them by lift over their own average, and boosts the best into one paused ad set aimed at the lead audience with the people already converted excluded, so the retargeting pool keeps filling
  42. SeptemberLearned to know everyone from the owner's calls · every meeting she attends, and every notes email the owner forwards from Gemini or another notetaker, becomes part of what she knows: who each person is, their company, what was said and what is still owed, so a question like "what's Zach's last name" is answered from the record; she only records a person by full name or email and never guesses one
  43. SeptemberLearned to do the work after the call · the owner tells her once in chat what to do after every meeting, like agenda items for next time or tasks for the team with who owns each, and she does it for each call she attends and emails it with the notes; anything addressed to someone else waits for their approval
  44. SeptemberLearned to read the client's own analytics · with PostHog connected she reads what the site recorded under each ad's tags, registrations and purchases later than the pixel can see, lets the client confirm which event is a lead, and says plainly when nothing is connected
  45. SeptemberLearned to use the automations you already built · can start a client’s own Zaps and n8n workflows, and receive work from them in return, so one connection reaches every tool they had already wired together; with n8n she also reads which workflows are failing. Starting one is gated: off by default, then per-approval, then on its own
  46. SeptemberLearned to read the whole sales team's calls · reads the calls a team already records in Fathom on each person's own key, since a Fathom key only reaches its owner's recordings; a call two of them were both on is counted once, and what was promised on it can become something she owes
  47. SeptemberLearned to act on an audience opening instead of only reporting it · when one age and gender slice is cheaper and starved, she builds it its own ad set inside the same campaign, copying the proven audience and every exclusion on it, created switched off until the client approves and turns it on
  48. SeptemberLearned to keep exploring ad audiences · connected ads clients can research available targeting, review lookalike creation and bounded audience tests, and compare audience and creative combinations without mistaking early differences for proven winners
  49. SeptemberLearned to work toward measurable ads goals · connected ads clients can define cost, scaling and delivery targets, review a strategy, track progress and permit supported actions within explicit limits; outcomes remain measured, not guaranteed
  50. SeptemberLearned to build private ads reports · clients in the connected ads workspace can ask for custom metrics and reports, calculated and saved on their operator’s box using its OpenRouter connection; missing capabilities become review requests
  51. SeptemberLearned to find the ground nobody is standing on · compares available placement, age and country data for lead campaigns, flags possible waste and untested audiences, and estimates opportunities with stated limits
  52. SeptemberLearned to run a desk of specialists · thirteen analysts read a paid account every few hours, one lane each, and she arbitrates where they disagree into a single ranked plan
  53. SeptemberLearned to check whether her own changes worked · compares eligible changes over equal reporting windows, reports observed results, and can reverse her own changes within the client’s permissions
  54. SeptemberLearned to hand over what she cannot do herself · where the platform gives her no safe lever, she supplies the edit and a link to Meta, then checks delivery evidence when enough data is available
  55. SeptemberLearned to deliver finished documents · turns complete meeting transcripts into checked, branded PDFs and attaches them to follow-up emails
  56. SeptemberLearned to bring her inboxes together · handles both Luna mailboxes through one follow-up system, with replies and real file attachments
  57. SeptemberLearned to research an introduction · checks shared websites and public sources when introduced to someone in the Austin network, so they have less to explain
  58. SeptemberLearned to show work in progress · gives Gary a private view of active work, next steps and completion evidence across connected tools
  59. SeptemberLearned to connect over iMessage · welcomes people into the Austin network and helps make relevant introductions, with permission before private messages
  60. SeptemberLearned to take coaching in conversation · lets custom-operator owners update a sales call’s wording, offers and guardrails in the training workspace, and confirms what actually changed
  61. SeptemberLearned to rehearse sales calls · lets custom operators practice against a business’s own sales process, receive scores and apply coaching before taking real calls
  62. AugustLearned to look back · gained the ability to read her own history: past meetings, the community, whether an email landed, the pipeline, the money
  63. AugustLearned to open up · her brain became reachable from Claude, so a human can read it and write to it from anywhere
  64. AugustLearned to browse · got a real browser she drives herself, and a live window you can watch her work in
  65. AugustLearned to account for herself · started sending a monthly receipt of what she did, counted from real rows
  66. AugustLearned to write letters · got her own mailbox, and began reading and answering it
  67. AugustLearned to run errands · started placing calls to businesses and bringing back the answer
  68. AugustLearned to check · stopped guessing at anything the data could settle, and went and looked instead
  69. AugustLearned to buy · took over running paid campaigns, inside a spend ceiling she cannot raise
  70. AugustLearned to close the loop · stopped letting anything sit unanswered overnight
  71. JulyLearned to attend · began joining every meeting on the calendar, with briefs before and follow-ups after
  72. JulyLearned to see · started reading the screen being shared in meetings
  73. JulyLearned to notice · began spotting members going quiet before they leave
  74. JulyLearned to connect · started introducing members who should know each other
  75. JulyLearned to sell · began making offers she knows members actually want
  76. JuneLearned to talk · took over the community DMs, any question, any hour
  77. JuneLearned to speak · started answering the phone line live
  78. JuneLearned to host · ran a full coaching session on Zoom, start to finish

VIIThe identity session

You don’t get a copy of Luna. You imagine your own.

Luna is ours. Her name, her face, her voice were all built for Gary Club. Yours starts in a studio session, five chapters long, where you decide who this operator is one answer at a time. You name her. You look at her portrait until it is right. You listen to real voices reading your own script, in any of 80 languages, and pin the one that sounds like your business. You set what she would never say. Then Luna calls you for an interview about your business, and everything you tell her goes into the file we build your operator from. Then we load her brain. Not a template. Not a skin on our agent. A new team member, born for your business.

An identity, not a template

Name, face, voice, personality, language. You design each one in the studio and sign off on it before a single customer meets them, and the voice you pin is the voice that answers your phone. One character, consistent on every channel.

Integrated into your tech stack

Your community platform. Your team's Slack. Your calendar. Your CRM. Your phone line. Your booking links. Your operator plugs into the systems you already run, with real access on your own accounts, and runs on a dedicated encrypted machine of its own with your memory on a volume that survives any rebuild. It acts inside your business, not beside it.

Empowered with your brand voice

Trained on your offers, your docs, your events, and your way of talking to customers. It keeps studying your business daily after launch. The longer it runs, the more unmistakably yours it sounds. It also learns how each person on your team likes to be told things, and writes to each of them that way.

  1. I

    Imagine

    the studio: name, face, voice, personality, language

  2. II

    Integrate

    wired into your stack, with access to your systems

  3. III

    Empower

    loaded with your brand language and knowledge

  4. IV

    Unleash

    goes live on your business and never stops growing

VIIIYour time, your team

What it would take to hire for it.

Covering this work with new hires usually means roles like these. Typical salaries, for perspective:

Community manager welcomes, answers, keeps the room alive

$62,000/yr

Support rep tickets, troubleshooting, replies

$48,000/yr

Executive assistant meeting briefs, notes, follow-ups, scheduling

$68,000/yr

Retention specialist watches engagement, saves quiet customers

$58,000/yr

Sales development rep makes timely offers, calls back objections, texts the closes

$75,000/yr

Outbound marketer podcast pitches, partnerships, personalized outreach

$52,000/yr

Six roles to hire, onboard and manage

About $363,000 a year

This isn’t about replacing the people you love working with. It’s about not having to hire, train and manage someone for every new piece of work. Luna covers it around the clock, with our human team behind her, so your time and your team go where they matter most.

Autonomous. Not reckless.

Quiet hours

no outreach at hours that annoy people, hard caps per person

Knows when to be silent

in your community she speaks when she adds value, never just to talk

Escalates the sensitive

money, billing, and risky calls go to a human with a full write-up

Everything on the record

every message and action logged, so you always see exactly what she did

A receipt every month

counted from real rows, including the messages she chose NOT to send and why

The team behind Luna

Client revenue influenced
$1B+
Major bestseller lists hit
3
Membership ARR built
7-fig
Live event revenue rooms
$1M+
Luna

Put Luna to work. Get more of your time back.

Start with the work taking up your day: follow-ups, customer questions, meeting notes, or keeping your community connected. On a design call, we identify where an AI operator can help. Then we build it around your business, connect your systems, train it on your brand, and manage it with you. Less routine work on your plate. More time for the work and life you choose.

Want proof first? Call her right now: (512) 420-4121. She picks up. Or text her on the same number.

Your time back

Two ways to move forward.

The Club

Gary Club

Stand tall. See further. Live free.

A members club for ambitious people building a business around the life they want. Thoughtful peers, honest conversation and useful introductions. Our home in Austin opens November 1.

Register interest

Also from Gary Club

Luna

Your operator, built and managed for you.

Luna helps you get customers and gets the work made: social content, emails, funnels and landing pages. A human team builds her around your business. Membership not required.

Discover Luna