Luna works across Gary Club. She leads a team of agents across five lanes: sales, marketing, community, customer service, and executive assistance. Here is the work she handles today:
Community
Every question, answered
Members ask anything, any hour. She answers in seconds, in her own voice. And she knows exactly who she's talking to.
Community
Every new member, welcomed
Personal welcome, day-1, day-3, and day-7 check-ins. Nobody joins and hears silence. Ever.
Executive assistant
Just message her
Your portal opens on one question: what would you like her to help with today? Ask the way you would ask an assistant and she does the work: reads your CRM, searches the live web and reads the pages it finds, makes images, drafts, updates records, and shows you each step as it happens. Tell her what you use and she connects it herself: one sign-in click for dozens of tools like Beehiiv, Notion, Stripe and Canva, a guided key with the exact steps when a tool has no sign-in, even your own mailbox by address and password. Drop in a file or a screenshot and she reads it; send a voice note and she listens. Talk instead of type, pick the AI model for each chat, and keep chats in folders just by asking. Anything that would reach another person waits for you to press Approve, and anything she cannot do yet is filed with our team for you. Away from your desk? Link your iPhone once and text her the same requests; the answer comes back as a text, and anything that needs your OK arrives as a text you approve.
Sales
The phone, covered
She answers the line, knows who's calling, and remembers every previous conversation with them.
Executive assistant
Every meeting, attended
She joins the Zooms on the calendar, or any call you send her the link to. She sees who's in the room, reads the shared screen, answers in the meeting chat when you talk to her, takes notes, and sends the follow-ups.
Marketing
The weekly email, personal
Not a blast. She writes each member's email personally: their week, their wins, their next moves.
Customer service
Support, handled
She investigates tickets, fixes the routine ones herself, and hands the sensitive ones to a human with a full write-up.
Executive assistant
The inbox, read before you get to it
She has her own mailbox and reads ours. She answers what she can, flags what needs a human, and nothing sits unanswered overnight. Tell her once who is noise, who comes first and who not to chase, and she reads the rule back and sorts by it from then on. Every operator gets its own email address the moment you name it, or the first time you ask it to send one, and you can change it later without losing mail sent to the old one.
Executive assistant
Memory you can see
Ask her what she remembers about you and she shows you, in plain words. Tell her to forget something, or everything, and it is gone for real, not just hidden, and she never picks it back up from old messages. Owners can do the same for their own contacts. She only ever does this in a private chat with the person it is about, or with the owner.
Executive assistant
Long work, as a document
Research, plans and step-by-step workflows do not arrive as a wall of email. She writes them into a Google Doc in your own Drive and sends a short note with the link, or, when she has a mailbox on your own domain, attaches a Word file instead. Sign in to Google once from the assistant. She can only see and change the documents she created, nothing else in your Drive, and shares them only with your team.
Executive assistant
Give your team a key, for a while
Tell her in plain words, like “let Jordan approve our vendor emails until Friday,” and she reads it back to you exactly. Once you approve it, Jordan can send what she drafts for him to the people you named, until the day you picked. She tells you the first time he uses it, and it switches off on its own. Change your mind and it ends the moment you say so. Your team sees your calendar as free and busy times unless you give them more.
Marketing
The ads, actually run
A desk of specialists reads the account every few hours: creative, copy, audience, placement, landing page, attribution, policy. She finds the money going to the wrong place and the ground nobody is standing on yet, sizes each one in leads, and either makes the change herself or hands you the exact edit with the screen already open. Where a slice is cheap and starved she will build it its own ad set beside the proven one, carrying every exclusion across, switched off until you approve it. Then she checks whether it worked. Tell her what you want done in your own words, “this ad is burning money” or “push the winner,” and she works out the exact change, asks you once with the numbers, and makes it only after you say yes. She tests new creative the honest way, one paused ad set per challenger against the ad that already works, warms up the audience with the posts you already made, tags everything the way you already tag, and with your analytics connected reads what the site recorded under each ad beside what Meta claimed. Once your Instagram warm-up is running she manages it on her own every hour: each new Reel you post joins it, the ones that stop earning views are swapped out, and budget moves toward the audience that is responding without the daily total ever changing. Ask what any stretch of dates cost and brought in, in your own words, and she reads exactly those days off the account and adds them up for you, whether you ask on the desk, by text or in Slack. The spend ceiling is in the code, not in her judgement.
Marketing
The landing page gets a proper look
Ask her to improve a website, or open your connected ads desk and she checks the pages those ads lead to. She inspects the mobile and desktop journey, checks the promise against the ad, and brings back specific copy and page changes with the evidence behind them. A separate review checks her conclusions before the audit is marked ready. With access to your site’s editing tools, she can prepare the changes for you to review and publish through the supported workflow. She tells you what is measured, what is a hypothesis and what still needs testing.
Every lane
What she says she’ll do, gets done
Every time she tells someone she will do something, it becomes tracked work. She does it, checks the live result, and tells them it’s done. If something only you or your team can give is holding it up, she says exactly what and asks once. Nothing she promised quietly disappears, and the morning note shows anything she still owes.
Sales
Your CRM, kept current
She works inside your GoHighLevel on your own key: finds the contact, reads the notes and the last conversation, adds the note and moves the deal. When a date or a link changes, she updates your email templates and custom values, changing only what is out of date. Want to see every edit first? Say so and nothing is saved until you approve the wording. She keeps a copy of what was there, and she will not overwrite anything your team changed in the meantime. Workflows, forms and funnel pages stay with your team in GoHighLevel.