Get customers
“Follow up with everyone who downloaded the guide this week.”
She does
She writes each person a personal note from your own address, keeps track of who replies, and comes back to the ones who go quiet.
Luna · The AI operator from Gary Club
Luna is an AI operator we build around your business and keep running with you. She follows up with leads, writes your emails and posts, runs your ads, preps your calls and remembers every conversation.
You keep the work only you can do. She carries the rest.
Prefer to type? Text her on the same number.

The work
No dashboards to learn and no workflows to build. You ask the way you would ask a sharp assistant, and she does the job with the tools you already use.
Get customers
“Follow up with everyone who downloaded the guide this week.”
She does
She writes each person a personal note from your own address, keeps track of who replies, and comes back to the ones who go quiet.
Make it for me
“Turn yesterday’s podcast into this week’s marketing.”
She does
Social posts, an email sequence and landing page copy, written from the original transcript and checked before you see them.
Run the ads
“This ad is burning money. Kill it.”
She does
She works out the exact change, shows you the numbers, asks once, makes it after your yes and confirms it on the account.
Prep the call
“I’m meeting someone new at 2.”
She does
Half an hour before, a brief on who they are and what to ask, every fact sourced. She joins, takes the notes and sends the follow-up with owners.
Clear the inbox
“Anything from that sender is noise. Clients come first.”
She does
She reads the rule back to you, keeps it and sorts your mail by it from then on. Nobody else can change it.
Share the load
“Let Sam approve vendor emails until Friday.”
She does
She reads it back, it starts once you approve it, you hear the first time it is used, and it ends Friday or the moment you take it back.
Example requests. What she does in your business depends on the tools you connect and the permissions you give her.

Everywhere you work
Start a conversation by email and finish it in Slack. Everything said on every channel lands in one memory, and she reads it before she answers anywhere.
How we start
A human team builds your operator, connects your tools and keeps improving her with you. You bring the direction: your offer, your knowledge and your decisions.
An hour on your business, your offer and where the work gets stuck.
Luna interviews you about your customers, your offers and what a win looks like in ninety days. We connect your tools and build her around the answers.
Real work on a real problem first. You review what she produces, and once it is right, you hand her the next thing.
You stay in charge
Draft only, approval first, or act on her own within limits you set. Change any of it by telling her.
Ad budgets and per-change limits are set by you. She works inside them and never raises them herself.
Her memory of your business lives on your operator’s own server and is never shared with another business.
Anyone can ask what she remembers about them. Say forget, and it is deleted for real.
She keeps learning
New skills ship every month, and she gets better at your business the longer she works in it. Reviewed October 18, 2026.
From GaryHow an AI agent booked this podcast, and everything else it runs.Gary runs his own business on Luna. Read his account ↗Every time an operator tells someone she will do something, it becomes tracked work: she does it, checks the live result, and tells them it is done; when something only the owner or their team can give is holding it up, she names exactly what and asks once, and the daily open-items note shows what she still owes; a batch of emails the owner asked for is one line, never one approval per email.
A real browser is now included with every operator: she opens sites with no API, reads them as a person would, fills forms and can show you a live window while she works, with nothing for you to sign up for; a business that uses it heavily can move it onto its own account and she switches over by herself.
Tell her in your own words what you want done with the ads, like “this one is burning money, kill it” or “push the winner”; she works out the exact change, asks you once with the numbers, makes it only after you say yes, and confirms it on the account; budget moves stay inside the same per-change limits, and targeting is never changed this way.
Everything said with someone by email, text, phone, Slack, the portal, a meeting or a comment lands in one memory on that operator's own server, and she reads all of it before she answers anywhere, so a conversation started in one place carries on wherever the person turns up next, anything left open gets finished there, and what was said in private never surfaces in a public reply.
Half an hour before a call with someone new she reads their website, finds them on LinkedIn, X and the rest, and sends a brief on who they are, what their company does, what they have been doing lately and what to ask, every fact with its source; for a regular check-in with someone you already work with she skips the bio and sends where things stand and what is still owed.
Teach the assistant a process once and she saves it as a playbook, recognises the request next time and follows your steps; every morning she also reviews her own conversations, learns from what went badly and flags what she still cannot do to the team that builds her.
Full history
Home’s private While you were out briefing connects authorized room conversations, real club news, sourced outside updates and upcoming gatherings. Her picks draw on membership, shared memory and member activity, with direct links back to the club; when her connection is unavailable, Home shows clearly labeled recent highlights.
The private Luna portal opens on a shared work recap and Assistant. New Assistant work keeps its original chat, notes and decisions; agent activity updates its lane and delivery reports retain evidence. Owners approve or decline the exact plan, teams steer work, request Gary’s help and accept results, and eligible weekly reviews prepare ideas from their goals and work. Live replies and handoffs use supported operator connections and existing action permissions.
Connected ads clients can draft angles and copy, generate images through configured fal.ai or OpenRouter connections, review each creative and prepare a verified paused Meta test. Recurring reviews keep local schedules and run receipts; Google Ads reads and Stripe payment evidence use the client’s own connections when configured.
Gary’s private Luna can keep an original transcript, make checked social posts, email sequences, guides, landing page copy and SOPs, and compare reported campaign results. Her workspace also exposes memory evidence, version history and owner corrections; publishing still uses the existing connected tools and permissions.
Verified members can use Luna’s member DM brain by text, linked clients reach their own operator, and event registrants can ask about their own events and request reminders; public conversations welcome questions about Gary Club, membership, eligible events and Luna.
Owners can explore 1,600+ apps including Gmail, Slack, Notion, HubSpot, Salesforce and Shopify in a searchable integration directory, connect their own accounts and start with guided workflows across her five lanes; supported reads use the connected account, and actions that send or change data wait for review of the exact details.
Every time an operator tells someone she will do something, it becomes tracked work: she does it, checks the live result, and tells them it is done; when something only the owner or their team can give is holding it up, she names exactly what and asks once, and the daily open-items note shows what she still owes; a batch of emails the owner asked for is one line, never one approval per email.
Gary’s private Luna can wake saved read routines from watched changes, retain dated decisions and project history, and check specified results against source records or artifacts. Five customer Assistants gained scheduled read preparation through their existing owner approvals, with revocation and pause controls.
Gary’s private Luna keeps projects, preferences, responsibilities and draft artifacts together across owner conversations; he can review changes, approve saved read routines, revoke them and see which sources are connected. Seven customer operators also gained private local project and preference records.
Gary’s private Luna connects questions with goals, decisions, people and unfinished work across her records, keeps a cited working view between conversations, and prepares useful next steps; private email, chat, the central operator and owner-only voice recall share that context.
Gary's central Luna can apply routine instructions and knowledge changes to registered client operators, test their live answers and keep a completion receipt; ongoing client email threads can hand her the relevant maintenance work without giving clients access to another business's operator.
A real browser is now included with every operator: she opens sites with no API, reads them as a person would, fills forms and can show you a live window while she works, with nothing for you to sign up for; a business that uses it heavily can move it onto its own account and she switches over by herself.
Send an operator a voice memo by text, in Slack, by email or in the portal and she hears it and answers what you said, the same as if you had typed it.
When someone on your team gets lost in a message, a question back, a misread ask, too many emails at once, the operator notices, and from then on writes to that person the way they read best: plainer words, one ask at a time, the number that matters first; each person gets their own way, learned from what they actually said, in everything the operator writes to them.
Ask an operator anything and she searches the web, opens the pages that answer it, reads them in full, X included, and answers with the source; ask for a graphic, a mockup or an illustration and she makes the image right in the conversation.
Tell her in your own words what you want done with the ads, like “this one is burning money, kill it” or “push the winner”; she works out the exact change, asks you once with the numbers, makes it only after you say yes, and confirms it on the account; budget moves stay inside the same per-change limits, and targeting is never changed this way.
Name an operator and it has its own email address that moment; ask it to send an email before it has one and it sets the address up, tells you what it is and sends; the address can be changed later and mail sent to the old one still arrives.
Research write-ups, plans and workflows arrive as a Google Doc in the owner's own Drive, or as a Word file attached from a mailbox on the owner's own domain, with a short note instead of a wall of email; she can only see and change the documents she created, and shares them only with the owner's team.
Anyone can ask what she knows about them and see it plainly; say forget, and it is deleted for real and never re-learned from old conversations; owners can do the same for their own contacts.
The owner tells their operator in plain words that one person on the team may approve one kind of work for a while, such as emails to named vendors until Friday; she reads it back, it starts only once the owner approves it, it never covers more than the owner could approve themselves, the owner hears the first time it is used, and it ends on its own or the moment they take it back.
Everything said with someone by email, text, phone, Slack, the portal, a meeting or a comment lands in one memory on that operator's own server, and she reads all of it before she answers anywhere, so a conversation started in one place carries on wherever the person turns up next, anything left open gets finished there, and what was said in private never surfaces in a public reply.
Talk to her during a call, out loud or in the chat, and she answers in the chat within seconds; anyone on the call can ask what was said or what she is doing, while anything that needs the owner's records, or is meant only for them, is looked up by the full operator and sent to the owner privately instead of to the room.
Send her the link of a call you are already on, in the assistant, by email or by text, and she joins within a minute and takes the notes exactly as if she had been invited.
Ask what the ads spent and brought in for any stretch of days, in your own words, from Sept 27 to Oct 1 to the last three days, and she reads exactly those days off the account and adds them up for you; the same answer comes on the ads desk, in the assistant, by text, in Slack or from Claude.
When a date or a link changes she updates the client's GoHighLevel email templates and custom values, changing only what is out of date (or holds every edit for approval when the client asks), keeps a copy of what was there, and will not overwrite anything the team changed in the meantime; workflows, forms and funnel pages stay with the client's team.
Calls a new client from their studio to learn the business in their own words, its customers, its offers and what a win looks like in ninety days, and turns the conversation into the file their operator is built from; every real call is reviewed afterwards so the next one is better.
A client links their iPhone once from the portal and then texts their operator the way they would message the assistant; it does the work on their own server and texts back the answer, and anything that would reach another person comes back as a text they approve first.
Half an hour before a call with someone new she reads their website, finds them on LinkedIn, X and the rest, and sends a brief on who they are, what their company does, what they have been doing lately and what to ask, every fact with its source; for a regular check-in with someone you already work with she skips the bio and sends where things stand and what is still owed.
Tell her once in chat which senders are noise, who comes first, who not to chase and how long before someone counts as gone quiet; she reads the rule back, keeps it, and sorts your mail by it from then on, and nobody else can change it.
Joins the channels you invite it to under its own name, answers questions and people who address it, stays in the threads it joins, takes instructions only from the people you name, treats any channel with outside guests as public, and posts its replies straight away unless you ask it to hold them for your review; message it directly and it works like the assistant, doing the job with your connected tools and holding anything outbound until you say yes, in your own words, and you change any channel's rules just by telling it.
Plays a client's own Reels as video ads to cold, warm and hot Instagram audiences, adds each new Reel as it is posted, swaps out the ones that stop earning views and leans the budget toward the audience that responds, checking every hour and never changing the daily total.
Audits real mobile and desktop landing-page journeys from the ads desk or assistant chat, drafts specific improvements, and checks the report against captured evidence before marking it ready; implementation uses the client’s connected editing tools and existing approval workflow.
Runs a mailbox on your own domain alongside her own, replies from whichever one the conversation started in, and checks who really sent each message before she acts on it.
Teach the assistant a process once and she saves it as a playbook, recognises the request next time and follows your steps; every morning she also reviews her own conversations, learns from what went badly and flags what she still cannot do to the team that builds her.
When she works out how to connect a tool, the way in, the documentation and what worked are shared with every operator (never a key), so the next business is connected in one press; the directory of tools she can work in grows every week.
Tell the assistant what you use and she researches the way in and connects it: one sign-in click for dozens of tools such as Beehiiv, Notion, Stripe, Canva, Calendly and Zapier, or a guided key card with the exact steps when a tool has no sign-in, checked before it is kept; that includes your own mailbox by address and password, and a live web browser on your own Browserbase account.
Clients message their operator in the portal and it does the work, streaming each step; anything that would reach another person waits for their Approve, and what it cannot do yet is filed with our team automatically.
Paste a tool's address, a key or a sign-in and the operator connects it: MCP servers, sign-in based services and plain web APIs, with keys kept on the client's own server and any change to another service held for approval.
Files, PDFs, spreadsheets and screenshots dropped into the conversation are read; requests can be dictated or spoken hands-free, and replies read aloud in the operator's own approved voice.
Connected ads clients can put challengers up against the ad that already works: each challenger gets its own paused ad set with its own small budget, carrying the proven audience and every exclusion, inside the existing campaign or in a new one, named and tagged the way the client already names and tags.
Reads the posts a client already published, ranks them by lift over their own average, and boosts the best into one paused ad set aimed at the lead audience with the people already converted excluded, so the retargeting pool keeps filling.
Every meeting she attends, and every notes email the owner forwards from Gemini or another notetaker, becomes part of what she knows: who each person is, their company, what was said and what is still owed, so a question like "what's Zach's last name" is answered from the record; she only records a person by full name or email and never guesses one.
The owner tells her once in chat what to do after every meeting, like agenda items for next time or tasks for the team with who owns each, and she does it for each call she attends and emails it with the notes; anything addressed to someone else waits for their approval.
With PostHog connected she reads what the site recorded under each ad's tags, registrations and purchases later than the pixel can see, lets the client confirm which event is a lead, and says plainly when nothing is connected.
Can start a client’s own Zaps and n8n workflows, and receive work from them in return, so one connection reaches every tool they had already wired together; with n8n she also reads which workflows are failing. Starting one is gated: off by default, then per-approval, then on its own.
Reads the calls a team already records in Fathom on each person's own key, since a Fathom key only reaches its owner's recordings; a call two of them were both on is counted once, and what was promised on it can become something she owes.
When one age and gender slice is cheaper and starved, she builds it its own ad set inside the same campaign, copying the proven audience and every exclusion on it, created switched off until the client approves and turns it on.
Connected ads clients can research available targeting, review lookalike creation and bounded audience tests, and compare audience and creative combinations without mistaking early differences for proven winners.
Connected ads clients can define cost, scaling and delivery targets, review a strategy, track progress and permit supported actions within explicit limits; outcomes remain measured, not guaranteed.
Clients in the connected ads workspace can ask for custom metrics and reports, calculated and saved on their operator’s box using its OpenRouter connection; missing capabilities become review requests.
Compares available placement, age and country data for lead campaigns, flags possible waste and untested audiences, and estimates opportunities with stated limits.
Thirteen analysts read a paid account every few hours, one lane each, and she arbitrates where they disagree into a single ranked plan.
Compares eligible changes over equal reporting windows, reports observed results, and can reverse her own changes within the client’s permissions.
Where the platform gives her no safe lever, she supplies the edit and a link to Meta, then checks delivery evidence when enough data is available.
Turns complete meeting transcripts into checked, branded PDFs and attaches them to follow-up emails.
Handles both Luna mailboxes through one follow-up system, with replies and real file attachments.
Checks shared websites and public sources when introduced to someone in the Austin network, so they have less to explain.
Gives Gary a private view of active work, next steps and completion evidence across connected tools.
Welcomes people into the Austin network and helps make relevant introductions, with permission before private messages.
Lets custom-operator owners update a sales call’s wording, offers and guardrails in the training workspace, and confirms what actually changed.
Lets custom operators practice against a business’s own sales process, receive scores and apply coaching before taking real calls.
Gained the ability to read her own history: past meetings, the community, whether an email landed, the pipeline, the money.
Her brain became reachable from Claude, so a human can read it and write to it from anywhere.
Got a real browser she drives herself, and a live window you can watch her work in.
Started sending a monthly receipt of what she did, counted from real rows.
Got her own mailbox, and began reading and answering it.
Started placing calls to businesses and bringing back the answer.
Stopped guessing at anything the data could settle, and went and looked instead.
Took over running paid campaigns, inside a spend ceiling she cannot raise.
Stopped letting anything sit unanswered overnight.
Began joining every meeting on the calendar, with briefs before and follow-ups after.
Started reading the screen being shared in meetings.
Began spotting members going quiet before they leave.
Started introducing members who should know each other.
Began making offers she knows members actually want.
Took over the community DMs, any question, any hour.
Started answering the phone line live.
Ran a full coaching session on Zoom, start to finish.
Capabilities depend on the operator, connected tools and permissions.
Connected tools
An app in this list is one she can connect to. It does not mean it is connected to your account or supports every action; that depends on the provider, your access and what you ask her to do.
1,730 matching apps
Facebook is a social media and advertising platform used by individuals and businesses to connect, share content, and promote products or services. Only supports Facebook Pages, not Facebook Personal accounts.
Instagram is a social media platform for sharing photos, videos, and stories. Only supports Instagram Business and Creator accounts, not Instagram Personal accounts.
LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to connect, share content, and discover business opportunities
HubSpot is an inbound marketing, sales, and customer service platform integrating CRM, email automation, and analytics to facilitate lead nurturing and seamless customer experiences
Stripe offers online payment infrastructure, fraud prevention, and APIs enabling businesses to accept and manage payments globally
Calendly is an appointment scheduling tool that automates meeting invitations, availability checks, and reminders, helping individuals and teams avoid email back-and-forth
Zoom is a video conferencing and online meeting platform featuring breakout rooms, screen sharing, and integrations with various enterprise tools
Slack is a channel-based messaging platform. With Slack, people can work together more effectively, connect all their software tools and services, and find the information they need to do their best work - all within a secure, enterprise-grade environment.
Notion centralizes notes, docs, wikis, and tasks in a unified workspace, letting teams build custom workflows for collaboration and knowledge management
Beehiiv is a newsletter platform for managing publications, subscribers, posts, automations, audience engagement, and monetization.
Canva offers a drag-and-drop design suite for creating social media graphics, presentations, and marketing materials with prebuilt templates and a vast element library
TikTok short-form video platform + creation tools + social sharing
YouTube is a video-sharing platform with user-generated content, live streaming, and monetization opportunities, widely used for marketing, education, and entertainment
Create, edit and get insights from ads across Meta technologies, including Facebook, Instagram, Messenger, WhatsApp and more.
Kit is a platform that allows creators to automate tasks and developers to build apps for the Kit App Store.
Airtable merges spreadsheet functionality with database power, enabling teams to organize projects, track tasks, and collaborate through customizable views, automation, and integrations for data management
monday.com is a customizable work management platform for project planning, collaboration, and automation, supporting agile, sales, marketing, and more
ClickUp unifies tasks, docs, goals, and chat in a single platform, allowing teams to plan, organize, and collaborate across projects with customizable workflows
Online payment system that allows money transfers and serves as an electronic alternative to traditional payment methods
Square provides payment processing, POS systems, invoicing, and e-commerce tools, enabling sellers to accept card payments and manage their business
Dropbox is a cloud storage service offering file syncing, sharing, and collaboration across devices with version control and robust integrations
No. Luna is an AI operator. A human team at Gary Club builds her around your business, manages her and improves her with you.
Coaches, community owners and expertise businesses that want more customers and finished marketing without hiring and managing a team to get there.
No. Luna is a separate service. Gary Club is our private community in Austin, and you can work with Luna without joining it.
Every operator is scoped to the business it serves, so Gary covers it with you on the call.
Over 1,600 apps are in her integration directory, from Gmail and Slack to HubSpot and Shopify, and she has her own browser for sites with no connection. What she can do in each depends on the app and the access you give her.
No. She does the work, checks it, and reports what actually happened. Results are measured, never promised.
Your time back
Bring one thing that eats your week. On the call, we will walk through what she would do with it.
Looking for the community? Gary Club Austin is a separate private club.