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WEEKLY ATX / THE CREATOR ECONOMY

The next era
of marketing
is creator-led.

The audience moved.
The opportunity moved with it.

Distribution used to mean buying a spot on TV. Today, creators and influencers build audiences that choose to listen. We’re building for that future, starting with Austin.

Explore Weekly ATXSee the bigger picture
Austin’s skyline across Lady Bird Lake at sunset
Weekly ATXA GARY CLUB PROJECT
BUILT AROUND AUSTIN
NEWS. EVENTS. FOOD. MUSIC. CULTURE.Austin is
our story.weeklyatx.com

WHAT WE’RE BUILDING / BY THE NUMBERS

SEP 21 – OCT 20, 2026
Tracked views across four social channels
1.04M
Combined follows across those channels
12,145
Instagram saves + shares in the period
27,731
Instagram follower growth over 30 days
+24.3%

A dated snapshot from Zernio, checked October 21. Views include repeat views; follows across channels are not unique people. Explore the growth and sources

01 / DISTRIBUTION HAS CHANGED

The future of advertising
has a human face.

The creator economy is the future of marketing. We’re building inside it.

For decades, brands reached people through a handful of gatekeepers: television networks, radio stations and publishers. Getting seen meant buying access to someone else’s audience.

Creators changed who gets to build that audience. A person with a point of view, a phone and something worth sharing can become a destination. People follow the voice, come back for the perspective and pass it on to friends.

That changes the job of a brand. Show up in stories people care about. Work with people they trust. Give them something worth watching, saving or sharing.

01 / THE SHIFT

From time slots

To people worth following

Attention follows the creator across a feed, a video, a conversation and a community.

02 / THE SHIFT

From interruption

To a reason to care

A useful recommendation or a story worth sharing earns a different kind of attention.

03 / THE SHIFT

From one-off ads

To a relationship over time

Consistent stories give audiences a reason to return and businesses a place to belong.

02 / ONE CITY. THOUSANDS OF STORIES.

Meet Weekly ATX.
Austin, worth paying attention to.

Our Austin media project covers the places, people and experiences that make this city feel like itself. Food trucks. New discoveries. Music. Culture. The next thing you send your friends.

Published Weekly ATX cover for Austin’s food truck scene

FOOD + LOCAL DISCOVERY

Austin’s food truck scene

Views
79,553
Saves
2,374
Shares
2,574
Published Weekly ATX cover for The lunch break, upgraded

PLACES WORTH KNOWING

The lunch break, upgraded

Views
64,255
Saves
1,480
Shares
716
Published Weekly ATX cover for Austin’s sweeter side

CULTURE YOU CAN TASTE

Austin’s sweeter side

Views
56,999
Saves
1,466
Shares
1,118

Actual published Weekly ATX posts. Each post’s metrics are lifetime totals captured October 21, 2026, separate from the 30-day figures above. See more on Instagram

03 / BUILD THE AUDIENCE. SHOW THE WORK.

Momentum you can see.
Growth you can check.

Useful stories give people a reason to follow. Here’s how the audience changed over 30 days, from the September 20 baseline to October 20.

+24.3%+1,525 net followers

Instagram followers grew from 6,288 on September 20 to 7,813 on October 20, 2026. Daily recorded follower counts.8,0004,0000SEP 20OCT 20, 2026
Started at 6,288Grew to 7,813
View daily follower counts
Instagram follower history, September 20 to October 20, 2026
DateFollowers
2026-09-206,288
2026-09-216,328
2026-09-226,383
2026-09-236,433
2026-09-246,480
2026-09-256,535
2026-09-266,582
2026-09-276,662
2026-09-286,748
2026-09-296,813
2026-09-306,862
2026-10-016,892
2026-10-026,923
2026-10-036,950
2026-10-047,000
2026-10-057,051
2026-10-067,101
2026-10-077,140
2026-10-087,185
2026-10-097,226
2026-10-107,251
2026-10-117,285
2026-10-127,323
2026-10-137,401
2026-10-147,474
2026-10-157,533
2026-10-167,574
2026-10-177,623
2026-10-187,670
2026-10-197,756
2026-10-207,813

THE AUDIENCE / OCT 20, 2026

Instagram@weekly_atx7,813TikTok@weeklyatx3,498FacebookWeekly ATX816Threads@weekly_atx18

Follows across accounts can overlap. These totals combine organic and paid audience growth.

About these numbers and their sources

The 30-day view total is 1,036,625 across Instagram, TikTok, Facebook and Threads for September 21 to October 20, 2026. It uses Zernio’s daily received-attribution totals: views recorded during that window, including on older posts. Views are not unique viewers.

The 12,145 combined follows are the sum of each channel’s recorded October 20 follower count. Growth compares the recorded September 20 baseline with October 20. Instagram grew from 6,288 to 7,813; TikTok grew from 1,496 to 3,498. Account-level Instagram insights report 15,696 saves and 12,035 shares in the 30-day window.

Metrics were checked October 21, 2026 and may be delayed or revised by the platforms. This is a dated snapshot. It includes paid and organic activity where reported; it does not measure unique local residents, sales or return on advertising spend.

Zernio’s view-count methodologyInstagram account insights

04 / WHY THIS BELONGS AT GARY CLUB

Creators build attention.
Entrepreneurs build businesses.
Put them in the same room.

Weekly ATX is our belief in the creator economy, put to work in our own city.

Gary Club brings together tech minds, AI explorers, creators and entrepreneurs. Weekly ATX puts that combination to work in media: local stories, creative voices, distribution and businesses with something worth discovering.

The connection is bigger than promotion. Creators can build media assets. Businesses can build relationships with an audience. AI and systems can support the production, research and follow-through that keep the work moving.

That fits the mission: stop trading time for money. Build work that can keep creating value, with your judgment, creativity and relationships at the center.

Find your people at Gary Club

05 / LOCAL RELEVANCE. CREATIVE POSSIBILITY.

A city full of talent.
A better way to connect it.

FOR CREATORS + INFLUENCERS

Your voice. More possibility.

Bring your point of view, your craft and your connection to Austin. Let’s talk about local stories and collaborations that fit what you do.

Talk creator collaborations

FOR LOCAL BUSINESSES

Be part of the story.

A restaurant, a venue, an experience or a business with something worth discovering. Let’s explore where your story belongs and who it can connect with.

Talk brand partnerships

THE NEXT ERA IS ALREADY TAKING SHAPE

Follow the city.
Be part of what’s next.

Start with Weekly ATX. Find the stories, the people and the possibilities around you.

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