They give you three agents. Luna is built around your business.
AI sales platforms like Alta hand you a set of agents built around a sales funnel. Luna is one operator built entirely around your business: her own name, personality and voice, your rules, your tools, and the trust level you set for every job. Trained and managed for you. She is the most configurable, most customizable operator you can put to work in your business.
- Katie - AI Outbound Agent“Build pipeline, automatically”
- Luna - AI Growth Agent“Orchestrate your full GTM”
- Alex - AI Inbound Agent“Qualify every lead, instantly”
Outbound, growth and inbound: three jobs in a go-to-market funnel, one agent for each.
- Who she isHer own name, personality and voice, designed with you in an identity session and built for your brand.
- Your rulesTell her how you want things handled, in plain conversation. Show her your way once and she does it your way.
- Your toolsShe connects to the tools you already run, from a conversation, and uses the automations you already built.
- How much she does aloneYou set the trust level per job: draft only, draft and wait for your OK, or act on her own. Raise it when she earns it.
- Who can approve whatLet one teammate approve one kind of work for a set time, and it ends on its own.
- What she remembersAsk what she knows about someone, and have her forget it.
Alta has an agent named Luna, its “AI Growth Agent.” That Luna is part of Alta’s platform. Our Luna is the operator Gary Club builds for your business. The two are unrelated.
Side by side
| Alta (AI sales agents) | Luna (your operator) | |
|---|---|---|
| What you get | Three agents: Katie, Luna and Alex, each with its own job in your go-to-market. | One operator who works across your whole business and remembers every conversation. |
| Built for | Go-to-market teams. Alta says: "Marketing generates. Sales closes. Leadership scales." | Your business, your systems and your brand. She is built around how you work. |
| Main job | Pipeline. Alta says its agents "find prospects, qualify leads, and book meetings, so your team can focus on closing." | The work that eats your day: your phone, your inbox, your meetings and the follow-up after them, your community, your ads. |
| Where it works | Alta lists email, LinkedIn, SMS, WhatsApp and calls, "sequenced intelligently with condition-based branching." | Your phone line, your inbox, your meetings, Slack and iMessage, and the tools you already use. |
| Who it is | Alta's named agents: Katie, Luna and Alex. | Yours alone: her own name, personality and voice, designed with you for your brand. |
| Setup | Not described on the page. Alta invites you to book a demo. | Done for you. We design her with you, connect your systems, train her on your business and manage her with you. |
| Control | Alta says its agents are "best leveraged to augment, not replace, humans." | You set the trust level per job. She works from day one, and any job you want held waits for your approval until you say otherwise. |
| Security | Alta says it is "SOC2, ISO 27001 compliant" and has a Trust Center. | Not certified. Each client gets a dedicated server, and we publish exactly what she enforces. |
| Results | Alta publishes "3X Increase in qualified meetings," "21H Weekly, time saved on manual outreach" and "72% Faster lead response time." | A report counted from real records: what she sent, who she reached, what she chose not to send. We do not estimate hours saved. |
| Pricing | Alta links to a pricing page from its site. | Covered on a call, because every operator is built around a different business. |
Alta’s descriptions are quoted from altahq.com as published on October 6, 2026. Alta is a trademark of its owner. If anything here is out of date, tell us and we will fix it.
Want to see how she is kept in check? Read what Luna will and will not do.
One operator. Built your way.
On a design call we map where your time goes, then design an operator around your business: who she is, what she handles, and how much she does on her own.