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3 posts tagged with #community building.
I went on Mark's show AI Marketing and the first question he asked was how I booked the show. The honest answer is that I did not. An agent named Luna did, and she does most of the rest of the work too. Here is how that came together, what broke along the way, and where I think marketing goes next.
You rent attention on the platforms and you own the relationship somewhere else. That was the through line of my conversation on Get Down To Business, along with why most business owners do not post enough, why buying is emotional, and the divorce attorney comment that changed how I thought about my own business.
I sat down with Rick Tocquigny to talk about growing up in Southern West Virginia, the moment an attorney told me my profitable business was worth nothing, and why I am building a community where people own a piece of what we make instead of paying a guru every month.